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KICK-OFFs

The kick-offs we typically facilitate in companies, together with customers´management, are a strategic and motivating events, that can mark the start of a new year, a new sales period, a new project , a new product or the implementation of an important strategy.

The purpose of a kick-off is to bring together the entire (sales) team and ensure a common understanding of goals, expectations and priorities for the coming period.

What can a kick-off include:

Vision and goals:

Management presents the company's overall vision and goals, often focusing on how the sales team plays a key role in achieving these.

Strategy and planning:

The concrete plans for achieving the goals are reviewed, including campaigns, products or services to be promoted, as well as tactics to ensure success.

Motivation and culture:

The kick-off is often used as an opportunity to motivate the team, strengthen the community, and build a positive culture around collaboration and performance. Inspiring presentations from managers, guest speakers or former successful employees are often part of the program.

Workshops and training:

Many kick-off events include interactive sessions such as product training, sales techniques, or team-building exercises to ensure employees are well-equipped.

Celebrating Achievements:

Past achievements and successes are recognized and celebrated as a way to create optimism and energy for the future.

Why is a good kick-off important?

It creates a strong start and ensures that everyone in the organization is on the same page.

It provides an opportunity to share information and exchange ideas across the team.

It increases engagement and motivation among employees, which can lead to better results.

It fosters a sense of cohesion and shared responsibility within the organization.

A well-planned and executed kick-off can be a crucial factor for a sales organization's success and contributes to the team starting in a focused and energetic way.

A kick-off is often a 1-day event, where several people or departments in the company contribute with short presentations and briefings.

It can be the finance department in relation to last year's results, new budgets; It can be marketing about initiatives towards customers, events, conferences, etc. and of course the sales management around customers, strategy, products, etc.

All nicely wrapped in enthusiasm and motivation spiced with relevant exercises, discussions and carefully selected topics. (Feedback, Communication, Cooperation, Sales Psychology and Behavior, etc.)